September 26, 2016 Wrestling Observer Newsletter: Clash of Champions preview, new concussion test, more
The first Raw brand exclusive PPV takes place on 9/25 in Indianapolis, headlined by Kevin Owens vs. Seth Rollins for the Universal title.
There are two business aspects to look at immediately. The first is whether these PPVs lead to a ratings bump, although the Raw the next day is expected to be at near all-time record lows due to the Presidential debate.
The second is how it draws. The Smackdown only PPV on 9/11 in Richmond, VA, only drew 7,000 fans, and they were papering heavily around town the night before. Before the brand split, WWE was routinely selling out its PPV shows.
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