September 10, 2001 Wrestling Observer Newsletter: Failures of the WCW invasion story

There’s a funny thing about wrestling, because it is both sport and entertainment and there is just so much to master to be a complete performer. And at times it seems so simple, and other times it seems so complicated, due to strange cultural swings and faddish elements, to be successful running a business.

No promoter or promotion has ever avoided the downslides, no matter how much of a dynasty they had built. With fads changing faster than ever, we’ve seen what is left of American pro wrestling, the WWF, in the last five months, in one of the quickest declines of television ratings as we’ve ever seen in the past 20 year history of the business. It was followed by an even quicker swing back up, which lasted only a few weeks and we’re going back in the other direction.

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