October 15, 2018 Observer Newsletter: Highs and lows of UFC 229, plus tons of news

The craziest week in UFC history saw the most lucrative show they’ve ever done, one of the best cards, the complete lack of discipline come to roost, a number of new and changed matches that only made it clear once again that titles are a joke.

From a mainstream standpoint, UFC 229, which took place 10/6 at the T Mobil Arena in Las Vegas, was the most talked about show in company history with the exception of when Ronda Rousey lost to Holly Holm.

This was twice as big on PPV, and nearly as big to the public. With 10.5 million google searches regarding the show, the second biggest in history (to the Rouse vs. Holm match which did 11.7 million), it blew past Hurricane Michael, was five times that of the Boston Red Sox, ten times that of the WWE’s Australia show, and landed big numbers for McGregor (7 million), Khabib Nurmagomedov, Derrick Lewis, Michelle Waterson, Ovince Saint Preux and Anthony Pettis.

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