Figure Four Weekly 3/13/2017: Impact Wrestling’s identity problem

With the departure of The Hardys and the beginning of a new era, the promotion formerly known as TNA Wrestling is once again trying to establish a new identity.

That began on the first episode of Impact under the new regime, where they officially ditched the name TNA in favor of Impact Wrestling and promised to make the company great. Changes in ownership and creative as Anthem Sports & Entertainment took over meant that a rebrand was inevitable, but the timing comes just as TNA was finally starting to carve out a unique place in the pro wrestling landscape.

With their “Broken” characters and the creative freedom they were given, Matt and Jeff Hardy brought a much-needed buzz to TNA. While spectacles like the Final Deletion, Delete or Decay, and Total Nonstop Deletion weren’t for everyone, they were at least different and gave TNA an identity that helped separate the company from its competition.

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