WWE touts record-breaking success of Money in the Bank 2024

WWE is touting all of the metrics that made Money in the Bank 2024 a lucrative night for the company.

In a press release issued on Monday, WWE stated that Money in the Bank — which was held at Scotiabank Arena in Toronto — set a new record for the highest arena gate the company has ever drawn in Canada. That doesn’t include stadium shows like WrestleMania.

This is now the most-watched Money in the Bank event of all time, surpassing last year’s viewership record by 46 percent. Merchandise sales were also up from 2023’s record. WWE says the top-selling item was a Canadian-themed Money in the Bank briefcase.

WWE states that more than 45,000 fans attended the four events the promotion held in Toronto during Money in the Bank week. In addition to Money in the Bank, WWE SmackDown, NXT Heatwave, and a comedy show hosted by Sami Zayn took place in the city.

“Weekends that bring visitors en masse to our host cities play an important part in our planning process,” WWE President Nick Khan said. “The results are a testament to our Superstars, our creative team led by Paul Levesque, our media & production team led by Lee Fitting and, most importantly, our fans who both attended and created our massive viewership.”

The press release also touted that WWE’s “WrestleMania XL: Behind the Curtain” documentary has more than 2.3 million views on YouTube since premiering last week, and John Cena’s retirement tour announcement is WWE’s most-viewed segment on social media since WrestleMania 40.