WWE Raw viewership down slightly, second lowest non-holiday number

Raw last night averaged 2.11 million viewers, the second lowest non-holiday number of the modern era.

That was down one percent from the prior week, but in a sense this is worse because of two factors. The first is that the Baltimore Ravens blow-out win over the Los Angeles Rams (45-6) led to the NFL number declining 13 percent from last week to 10.93 million viewers. The second is this show was the day after Survivor Series, so it should have been expected to get a significant bump.

The show finished tenth overall on cable, but in 18-49, beat everything but ESPN football related shows. It was down 11 percent from the same week last year.

The rating in the 18-49 demo was a 0.71, up from last week’s 0.68.

It was the usual pattern with the big third hour decline. In the demos, the decline from hour one to hour three was 15 percent with women 18-49, 22 percent with men 18-49, three percent with teenage girls two percent with teenage boys and 14 percent over 50.

The shocking number was hour one coming off the pay-per-view.

The three hours were:

  • 8 p.m. 2.24 million viewers
  • 9 p.m. 2.19 million viewers
  • 10 p.m. 1.90 million viewers