WWE partners with Drumstick ice cream for WrestleMania, SummerSlam

WWE and Drumstick have entered into a partnership that will see the ice cream brand featured at both WrestleMania and SummerSlam.

Drumstick is the presenting sponsor of Cody Rhodes and John Cena’s Undisputed WWE Championship at WrestleMania 41, and they are running a “Snackdown” contest on social media where two winners will receive a trip to WrestleMania. WWE and Drumstick issued a press release today detailing their partnership, which will include Drumstick having an on-site presence at WrestleMania. There will also be an exclusive Drumstick commercial featuring Cena shown on the WrestleMania broadcast.

“Drumstick’s presence in the WWE ring will be unmissable,” the press release said. “Content is rolling out now on social media, culminating in the exclusive spot featuring Dr. Umstick and John Cena, which will air during the WrestleMania broadcast and in stadium.”

The press released hyped that this partnership between WWE and Drumstick will include “social contests, epic content, and larger-than-life activations.”

“It is such an honor to partner with Drumstick. This campaign brings the Snackdown to WWE lovers kicking off at WrestleMania, but the action doesn’t end there – fans can follow along all summer long for even more Snackdown surprises,” Cena said. “Personally, I’ve loved Drumstick since they were the most coveted treat in Jr. High! I’m grateful to get to bring two things I love together under one roof.”

WrestleMania is being held in Las Vegas on Saturday, April 19 and Sunday, April 20. For the first time ever, SummerSlam will also be a two-night event this year, taking place in East Rutherford, New Jersey this August.

Drumstick will also have an on-site presence at SummerSlam, with a “Drumstick Summer Snackdown” campaign taking place all summer.

“This is only the beginning of the Snaction,” WWE and Drumstick wrote. “With the Drumstick Summer Snackdown, Drumstick is calling on the WWE Universe to bring the Snackdown all summer long, featuring plot twists and surprises fans won’t see coming, but will clamor to claim. From coveted seats to SummerSlam, exclusive WWE Superstar signed merchandise, unique Drumstick swag, and cash giveaways, fans are invited to follow Drumstick’s social channels to learn what unexpected fun we have up our sleeves.”

Drumstick ice cream cones are produced by Nestle and PAI Partners. There will be a dedicated Drumstick Snack Zone at WrestleMania and SummerSlam.