WWE partnering with Fanatics for online casino games

WWE and Fanatics are growing their partnership with the two sides now working together to produce a slate of online casino games.
It was announced today that WWE and Fanatics Betting and Gaming have reached a licensing deal to produce WWE-themed online casino games that will launch at the end of this month. There are five games that will be available. They are being produced in partnership with casino game developers Boom Entertainment and Games Global.
Those games are:
- WWE Blackjack (Boom Entertainment)
- Raw Multiplier Melee (Boom Entertainment)
- SmackDown Big Money Entrance! (Boom Entertainment)
- WWE Bonus Rumble Gold Blitz (Games Global)
- WWE Clash of the Wilds (Games Global)
WWE and Fanatics began their relationship in 2022 with Fanatics taking over WWE’s merchandise operation. Their partnership has continued to expand since then, including WWE and Fanatics launching a podcast network together this year.
The WWE betting games are being produced for Fanatics Casino, which is currently only legally available in four states.
“Under the terms of this agreement, Fanatics Betting and Gaming will have a license to produce WWE-themed online casino games exclusively for Fanatics Casino, which is available on iOS, Android and web in Michigan, New Jersey, Pennsylvania and West Virginia,” a press release said. “The officially licensed WWE online casino games will launch at the end of July in time for SummerSlam, which takes place across two nights on Saturday, August 2 and Sunday, August 3 at MetLife Stadium in New Jersey.”
“We are excited to expand our relationship with WWE to now include an exclusive portfolio of WWE-themed online casino games,” said Ari Borod, Chief Business Officer of Fanatics Betting and Gaming. “This is a natural extension of the WWE-Fanatics partnership which already includes global e-commerce, licensed merchandise, memorabilia, as well as producing and distributing a growing lineup of digital shows.”