WWE partnering with Breath Death to ‘body slam bad breath’

WWE is partnering with Breath Death, a newly launched product that’s backed by social media influencers including Logan Paul.

The collaboration was announced today with Breath Death — a new line of breath mints — posting an advertisement featuring clips of Paul “Triple H” Levesque from his wrestling career. A press release announcing details of the partnership has not been issued yet.

“Confidence, that’s easy when your breath doesn’t smell like sh*t,” a voiceover in the ad says.

Breath Death touts a lineup of celebrity endorsers that includes streamer Adin Ross, Logan & Jake Paul, and Logan Paul’s podcast co-host Mike Majlak, along with musicians Lil Yachty and MGK.

“Crystal Breth” is the name of Breath Death’s mints, with the company claiming that the mints last for four hours and “annihilate” bad breath while other mints just mask it. Four tubes cost $20 with free shipping, while 100 tubes cost $420.69.

“Regular mints mask the stink-Crystal Breth annihilates it,” the company says. “Our formula unleashes zinc gluconate to attack volatile sulfur compounds (VSCs)—the root cause of bad breath-neutralizing them instantly and suppressing odor for up to 4 hours. It also helps knock out bacteria, reduce inflammation, and support gum and saliva health. Add in our fizzy carbonated crystals, organic peppermint oil, and clean, organic ingredients, and you’ve got a mint that doesn’t just freshen—it obliterates funk with science-backed force and savage flavor.”

Logan Paul is scheduled to team with Drew McIntyre against Randy Orton and country music star Jelly Roll at SummerSlam night one this Saturday, though McIntyre’s status for the show has been in question due to passport issues. The Miz has offered to replace McIntyre if he is unable to make it.