WWE’s Nick Khan: ‘It’s a mistake to respond to your business’ based off social media

While social media can feel overwhelming when it comes to opinions on pro wrestling, WWE president Nick Khan doesn’t let what he hears bother him.
Speaking at the National Association of Broadcasters event in Las Vegas on Wednesday, Khan was asked about the effect and influence of social media voices on the WWE product.
“As much as we listen to our audience, we won’t listen to social media and respond. We think it’s a small percentage of voices who have a big microphone or megaphone in front of them. It’s a mistake to respond to your business based off of that. You’ve got to base it off your gut and the results,” Khan said.
An excellent wide ranging conversation on the @WWE’s business with @TripleH and Nick Khan. Here they are discussing their programming approach and the importance of connecting with families. More covered in the article below.https://t.co/lzYpoSb6go pic.twitter.com/LIN27AQd8A
— Barrett Media (@Barrett_Media) April 9, 2025
He added that for WWE, they program for all 50 states and the world, especially with their new Netflix deal.
“What do people like? They like dramas. They like conflict. They like to see conflict being resolved one way or another. As Paul mentioned, in our business, you get to knock each other out in a 20×20 ring. People like that too. So for us, we want to appeal to everybody,” he said.
WWE WrestleMania 41 and everything that comes with it heads to Las Vegas later this month.