WWE announces first-ever cosmetics partnership as part of Evolution
WWE is getting into the cosmetics ring, announcing their first-ever such partnership with Maybelline New York.
Announced on Thursday, the company becomes the first-ever “official cosmetics partner of WWE” and will be the presenting partner of this Sunday’s all-women’s Evolution card from Atlanta, Georgia. They will be featured in the center of the mat and will receive “a custom vignette” in addition to social media promotion.
It was not clear from the press release what form the partnership will take past this Sunday.
Maybelline New York is owned by global cosmetics giant L’Oreal who has a current day value of nearly $240 billion.
Current WWE Evolution PLE card | Sunday, July 13 | Atlanta, Georgia:
- WWE Women’s Champion Tiffany Stratton defends against Trish Stratus
- WWE Women’s World Champion IYO SKY defends against Rhea Ripley
- NXT Women’s Champion Jacy Jayne defends against Jordynne Grace
- WWE Women’s Intercontinental Champion Becky Lynch defends against Bayley and Lyra Valkyria in a three-way
- WWE Women’s Tag Team Champions Raquel Rodriguez & Roxanne Perez defend against Charlotte Flair & Alexa Bliss, Asuka & Kairi Sane, and Sol Ruca & Zaria in a four-way
- No holds barred: Jade Cargill vs. Naomi
- Battle royal for a title shot at Clash in Paris — Nikki Bella, Stephanie Vaquer, Natalya, Maxxine Dupri, Nia Jax, Ivy Nile, Zelina Vega, Giulia, LAsh Legend, Izzi Dame, Tatum Paxley, Kelani Jordan, Lola Vice, Jaida Parker confirmed entrants