WWE files for ‘King of the Luchadores’ trademark
WWE is in the process of applying for a new lucha libre-related trademark.
On May 18, WWE applied to trademark the term “King of the Luchadores.” The application is awaiting examination and is listed as covering the following goods and services:
- Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment
There’s no confirmation of what the trademark is for, but it could be related to Chad Gable’s “El Grande Americano” character — who is a fictitious lucha libre legend claiming to have a rich history of success in Mexico. Gable has adopted the persona in his quest to conquer lucha libre while feuding with some of WWE’s top luchadores like Penta and the LWO.
The trademark could also potentially have something to do with WWE’s acquisition of Lucha Libre AAA. WWE is presenting a Worlds Collide event before Money in the Bank in Los Angeles on Saturday, June 7 featuring wrestlers from WWE, NXT, and AAA.
A trademark filing was also made by WWE on May 11 for the term “King of the Lucas.” It appears that this new filing may be a correction of that.