WWE enters into new photography partnership with Getty Images
WWE and photography company Getty Images have entered into a business partnership.
The two sides issued a press release on Monday announcing that Getty Images has been named the “exclusive worldwide photographic licensing partner” of WWE. Getty Images will distribute photos from WWE television shows and PLEs, along with an archive of WWE photographs from the past four-plus decades.
“Getty Images will exclusively distribute and license WWE‑owned imagery for editorial and commercial uses via gettyimages.com. This includes coverage from Monday Night Raw, NXT and Friday Night SmackDown, as well as Premium Live Events, such as WrestleMania, SummerSlam, Money in the Bank and more,” the press release said.
“Additionally, never‑before‑seen WWE‑owned photographs and archival content dating back to 1980 will be available for licensing worldwide.”
Getty — which also has partnerships with sports leagues like the NBA, MLB, NHL, FIFA, and Olympics — owns a library of photos and licenses those out to organizations such as newspapers and other media companies.
“We are excited to partner with WWE to deliver high‑quality coverage of WWE’s programming and events to fans and audiences across the globe via our world‑class distribution platform,” Getty Images Vice President of Global Sport Michael Heiman said. “For 30 years, Getty Images has captured the energy of sports and entertainment, helping brands, leagues, and partners elevate with storytelling that stands out. WWE perfectly embodies the merging of sport and entertainment, and we couldn’t be more thrilled to provide our global customers with convenient access to premium WWE‑imagery all in one place.”
“WWE is committed to delivering best‑in‑class visual content 52 weeks a year and Getty Images is the perfect partner to ensure quick, targeted distribution to our devoted fans around the world,” WWE EVP of Creative Services & Photography Julie Sbuttoni added.
The announcement of this partnership comes in advance of WrestleMania 41 taking place in less than two weeks. It’s being held in Las Vegas on Saturday, April 19 and Sunday, April 20.