WWE & Cinnamon Toast Crunch announce WrestleMania 39 sponsorship

Cinnamon Toast Crunch’s Cinnamojis are set to be part of WrestleMania. 

WWE and General Mills released a statement on Tuesday announcing that the cereal’s mascots will “perform live at WrestleMania 39 alongside WWE Superstars.” However, no further details regarding the performance were released. 

Additionally, a limited number of Cinnamoji Toast Crunch Rey Mysterio WrestleMania 39-branded cereal boxes will be available this month at Walmart.com. 

A commercial featuring Kofi Kingston introducing the Cinnamojis to his New Day teammates was released as part of the promotion. Xavier Woods appears somewhat concerned that Kofi has been making friends with cereal, however. 

“Cinnamojis are always up for anything and given the chance to adventure into a world of wrestling with spirited characters, colorful masks, and enthusiastic fans, they were all in,” said Mindy Murray, Sr. Marketing Communications Manager for General Mills. “WWE is at the epicenter of sports entertainment, and we are thrilled to bring Cinnamojis’ antics to their passionate fanbase.”

“Cinnamon Toast Crunch is an enduring brand with an amazing product, and we’re excited to welcome them as a first-time WrestleMania sponsor,” said Craig Stimmel, Head of Global Sales and Partnerships, WWE.

Stimmel was also quoted in a Hollywood Reporter article last month speaking about WrestleMania’s potential sponsors. He teased that a sponsor-branded match, similar to the Mountain Dew Pitch Black Match, could take place at the event. 

“I don’t want to give away too much, but it’ll be around a match, and the sponsorship of that match, and what they’ll be able to bring to that match,” he said. “So we’re going to do things that fit inside of our storyline as well.”