WWE announces record-breaking SummerSlam live gate

SummerSlam 2023 set records for WWE in multiple areas of business.

WWE issued a press release on Monday announcing that this was the most-watched and highest-grossing SummerSlam of all time. It set new SummerSlam records in viewership, live gate, sponsorship revenue, and merchandise revenue.

The gate was $8.5 million, which is the best number for any non-WrestleMania event in WWE history. WWE stated that this was the most-watched SummerSlam of all time, and it was among the three-highest viewerships for any WWE event that’s ever aired on Peacock.

WWE generated $7 million in sponsorship revenue for SummerSlam, also the highest number for any non-WrestleMania event ever. The pay-per-view included a battle royal that was sponsored by Slim Jim. LA Knight was the winner of the battle royal.

SummerSlam generated the most sponsorship revenue for any non-WrestleMania event ever with $7 million, up 23 percent versus 2022. Slim Jim, C4 and Rocket Mortgage were among WWE’s sponsors for the premium live event.

In partnership with special event retail partner Fanatics, merchandise sales were up 60 percent versus the record set in 2021, marking the best performance in company history for any premium live event outside of WrestleMania. On Location packages set a new SummerSlam record, up 47 percent versus 2022.

In addition, SummerSlam became the most-viewed social SummerSlam of all time with over 230 million views and four million hours of video consumed, a 26 percent increase over last year.

SummerSlam took place at Ford Field in Detroit this past Saturday. It was headlined by Roman Reigns defeating Jey Uso in Tribal Combat. Jimmy Uso interfered and betrayed his twin brother during the match.