WWE announces partnership with ‘shared reality’ company Cosm

WWE has entered into a partnership with technology/entertainment company Cosm to present premium live events in “shared reality.”

It was announced today that WWE and Cosm have reached a multi-year partnership that will see WWE PLEs shown at Cosm locations. Starting with the Royal Rumble, fans can buy tickets and attend Cosm facilities to watch PLEs with a “ringside” experience on an 87-foot dome screen. Cosm currently has two venues (Los Angeles and Dallas) with two more being planned for Atlanta and Detroit.

Royal Rumble — which is taking place from Indianapolis on Saturday, February 1 — will be broadcast at Cosm’s Dallas venue but not the Los Angeles one.

Cosm also carries other sporting events, hyping that their shared reality experience is able to “bridge the virtual and physical worlds by merging state-of-the-art visuals with the energy and atmosphere of the crowd.”

“Fans attending WWE events at Cosm’s venues will be transported ringside to arenas and stadiums around the world, providing them with a front row seat to WWE Premium Live Events and putting them inside the action alongside fellow passionate WWE fans, starting with Royal Rumble at Cosm Dallas on Saturday, February 1, 2025,” a press release said.

“Cosm’s experiential venues in Los Angeles (Hollywood Park) and Dallas (Grandscape) – both major hotspots for WWE fans and previous WrestleMania host cities – feature large-scale 87-foot-diameter 12K+ LED domes that bridge the virtual and physical worlds by merging state-of-the-art visuals with the energy and atmosphere of the crowd alongside an elevated food and beverage service.”

“At Cosm, we bring fans together to experience the biggest and best events in the world, wherever those events may be taking place,” said Peter Murphy, Senior Vice President of Media and Content, Cosm. “Now, we get to showcase the WWE in Shared Reality, delivering another incredible way for fans to experience their shared passion.”

“Cosm is redefining the future of fan experience,” said Alex Varga, Co-Head of Revenue, WWE. “WWE Premium Live Events are larger than life, and with such an innovative partner in Cosm, we will collectively bring the energy of our biggest moments to an expanded WWE universe.”