WWE and Topps reunite for long-term trading card partnership
WWE and Topps have reunited.
The two companies announced today that Topps will once again produce officially licensed trading cards featuring WWE Superstars. Topps was also the official WWE trading card partner from 2005 until 2021.
“๐๐งโ๐ฆ ๐ข๐๐๐๐๐๐๐: Topps and WWE have reunited for a long-term trading card partnership.”
WWE announced a deal for Panini to become its new trading card partner in October 2021. The deal was supposed to extend to 2026, but WWE attempted to terminate the agreement in August 2023, alleging that Panini had breached the contract by failing to produce the agreed-upon physical and digital trading cards. Panini disputed WWE’s claims, and a settlement was reached between the two parties in November 2023. Details regarding the settlement are not publicly available, but WWE products remain available on Panini’s website.
Fanatics purchased Topps in January 2022. Two months later, WWE and Fanatics announced a partnership that would see Fanatics “create a new, enhanced experience for WWE fans globally across several businesses, including e-commerce and licensed merchandise, as well as physical, digital, and non-fungible token (NFT) trading cards.”