Wingstop logo to be featured on WWE SummerSlam mat

WWE has entered into a partnership with Wingstop that will see the restaurant chain’s logo featured on the SummerSlam mat.
On Thursday, WWE issued a press release announcing Wingstop as the presenting partner of SummerSlam 2024. The sponsorship deal includes two Wingstop logos being placed on the SummerSlam corner mat. That’s in addition to the Prime logo that’s featured in the middle of the ring at every WWE PLE.
SummerSlam is taking place from Cleveland Browns Stadium this Saturday (August 3). The Associated Press notes that there will be 12 totals sponsors for the event. WWE told the AP that sponsorship revenue is up more than 60 percent from last year’s SummerSlam, which generated $7 million in sponsorship revenue.
Wingstop will also sponsor WWE’s fan kickoff event in Cleveland this Friday. Plus, the deal includes a customized Wingstop video campaign with Rey Mysterio and Braun Strowman that will air across WWE programming this summer.
Bayley and Drew McIntyre will take part in a meet and greet at the Wingstop on 439 W. Bagley Road in Berea, Ohio from noon to 2 p.m. Eastern time this Friday.
The SummerSlam main card airs live on Peacock/WWE Network starting at 7 p.m. Eastern on Saturday. Cody Rhodes vs. Solo Sikoa for the Undisputed WWE Championship is among the matches slated for the show.