Triple H: WWE is in another era like the Attitude Era

Paul “Triple H” Levesque believes WWE is currently in the midst of a defining era in company history.

Ahead of WrestleMania 40, WWE’s Chief Content Officer participated in a Sneaker Shopping video for Complex. Levesque told Complex that, while this era doesn’t have a tagline yet, WWE is in another white-hot period like the Attitude Era. He pointed to WWE’s business success, celebrities wanting to be involved, and The Rock returning as proof of how hot the company is right now.

Levesque responded when asked about his excitement for WrestleMania 40 and what fans can expect:

As we roll into this, the business is probably – I can look at it different now like where I just said a minute ago we didn’t know it was the Attitude Era at the time. Having lived through that, I can look at it right now and say we’re in another era like that.

People won’t put a tag on it. Like, we didn’t call it the Attitude Era in the Attitude Era. They’ll put a tag on it later or whatever it is. But if we can maintain, we’re in that same white-hot level of, you know, everything sold out. Everything we’re doing is just clicking.

And you see it – Travis Scott wanting to come in, you see it [with] Bad Bunny wrestling with us, you see it [with] The Rock coming back. Rock’s got a busy schedule. If wrestling’s on the down, he ain’t coming in. So you see that, you see that excitement. WrestleMania 40 will be massive and we’re going to do everything we can to make it the biggest WrestleMania in history.

WrestleMania 40 is taking place from Philadelphia this Saturday (April 6) and Sunday (April 7). It’s the first WrestleMania where Vince McMahon has had no involvement with WWE. McMahon resigned from WWE and its parent company TKO Group Holdings this January after being accused of sexual abuse in a lawsuit filed by former WWE employee Janel Grant.