The Rock launches ‘Big Dwayne Energy’ campaign for ZOA energy drinks

  • Ian Carey
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The Rock says everyone has “Big Dwayne Energy.”

After previously teasing “something big” for February 19, Rock revealed a new advertising campaign for his ZOA energy drinks on Monday.

A commercial featuring regular people transforming into The Rock after drinking ZOA was included as part of today’s release. 

“When someone with a great, radiating energy enters the room, people feel it,” Rock was quoted in a press release. “ZOA Energy helps you be that best version of yourself and positively influence those around you – confidently owning your authentic self, having fun and doing your best to live life to the fullest. Before you know it, everyone is hooked on ZOA.”

“This campaign aims to showcase the distinctive features of our ZOA Energy products in a disruptive and humorous way. We believe everyone can enjoy the benefits of ZOA and embrace the confidence that comes with it,” said Melanie Hellenga, Chief Marketing Officer.

The advertising campaign was developed by Haygarth USA and will include brand placements on The Walking Dead: The Ones Who Live, The Voice, Deal or No Deal Island, and during the NFL Draft. 

“At ZOA Energy, we are illustrating that everyone has access to “Big Dwayne Energy” – this intangible concept of fearlessly owning who you are and unapologetically sharing your one-of-a-kind self with the world. By embracing this mindset and fueling the body with ZOA, people not only feel energized but confident, bold, and determined to reach their full potential,” said Dany Garcia, Chief Visionary Officer.

ZOA products are carried at 7-Eleven, Costco, Quick Trip, HEB, Meijer, and Circle K in the United States. Online purchases are available at zoaenergy.com.