Snickers & WWE 2K returning as WrestleMania 40 sponsors

By Joseph Currier
Published: 29 Feb 2024, 07:49

For the third straight year, Snickers and WWE 2K will be the sponsors of WrestleMania.

WWE, Mars, and Take-Two Interactive issued a press release on Thursday announcing that Snickers and WWE 2K will be the presenting sponsors of WrestleMania 40. They were also the sponsors of WrestleMania 38 in 2022 and WrestleMania 39 in 2023.

This is the ninth consecutive year that Snickers has been a WrestleMania sponsor.

The press release said:

Both brands will be showcased during WWE’s flagship TV programs Monday Night Raw on USA Network and Friday Night SmackDown on FOX leading up to WrestleMania, as well as during the WrestleMania Kickoff Show and WrestleMania each day on Peacock. The partnership also includes custom digital and social content on WWE.com and WWE’s YouTube channel, which is the No. 1 most-viewed sports channel in the world.

Quotes from Mars, 2K, and TKO Group executives were included in the press release:

‘SNICKERS is proud to return to WrestleMania, bringing a satisfying solution to WWE fans around the world,’ said Martin Terwilliger, Marketing Vice President, Mars Wrigley. ‘We look forward to showing up for the passionate fanbase with WWE 2K24 as presenting partners for WrestleMania XL, bringing fans what is sure to be one of the most exciting sporting events of 2024.’

‘While fans can relive forty years of WrestleMania in WWE 2K24, we’ll once again tag-team with SNICKERS to co-present WrestleMania XL,’ said Dennis Ceccarelli, Senior Vice President and General Manager of Sports at 2K. ‘We’ll be cheering on our cover Superstars: Rallying Cody Rhodes to ‘Finish the Story,’ rooting for Rhea Ripley to defend her title, and looking forward to Bianca Belair putting on the ‘EST’ WrestleMania performance of all.’

‘WrestleMania XL is shaping up to be the biggest event in WWE history and we are excited to take our partnership with 2K and Snickers to new heights as the brands unite for a third consecutive year,’ said Grant Norris-Jones, EVP & Head of Global Partnerships, TKO.

The official release date for WWE 2K24 is Friday, March 8. Early access starts on Tuesday, March 5 for the Deluxe and Forty Years of WrestleMania editions of the game.

WrestleMania 40 is taking place from Lincoln Financial Field in Philadelphia on Saturday, April 6 and Sunday, April 7. The following matches have already been made official:

Undisputed WWE Universal Champion Roman Reigns defends against Cody Rhodes
WWE Women’s Champion IYO SKY defends against Bayley
Women’s World Champion Rhea Ripley defends against Becky Lynch
World Heavyweight Champion Seth Rollins defends against Drew McIntyre