Mars & 2K returning as co-presenting sponsors for WWE WrestleMania 39

  • Ian Carey
  • By 

WrestleMania will once again be sponsored by Snickers and Take-Two Interactive (2K). 

A joint statement released on Wednesday announced that for the second year in a row, Snickers and 2K will be the co-presenting sponsors for WWE’s biggest event of the year. 

“The SNICKERS brand is thrilled to be back as one of the presenting sponsors of WrestleMania 39,” said Ray Amati, Director of Media, Mars Wrigley. “Over the years we have seen the passion of WWE fans and know they are always hungry for high quality entertainment, which we look forward to delivering alongside our partners. SNICKERS will continue to be a solution for fans when they feel out of sorts before, during or after WrestleMania.”

“We’re excited to come back even stronger and co-present WrestleMania 39 with SNICKERS as we tag team for WWE’s biggest event of the year,” said Alfie Brody, Vice President of Global Marketing Strategy at 2K. “Like our WWE 2K23 cover Superstar, John Cena, we’ll ‘Never Give Up’ as we take on SNICKERS head-to-head and provide fans with engaging content leading up to the main event matches.”

“Last year we brought together two of our most-tenured brand partners for WrestleMania and it’s exciting to continue the partnership as WrestleMania goes Hollywood in April,” said Craig Stimmel, WWE Senior Vice President of Global Sales and Partnerships.

Both brands will be featured on WWE programming in the lead-up to WrestleMania 39. Snickers and 2K will also be promoting the event through a “multi-platform campaign.”

2K will release WWE 2K23 on March 17, 2023, a little over two weeks ahead of WrestleMania 39 in Los Angeles. The game will be available on March 14, 2023, for those who pre-order it. 

WrestleMania 39 will take place on Saturday, April 1, 2023, and Sunday, April 2, 2023, from SoFi Stadium in Los Angeles. Confirmed matches for the show include Rhea Ripley challenging Charlotte Flair for the SmackDown Women’s Championship, Asuka challenging Bianca Belair for the Raw Women’s Championship, and Cody Rhodes challenging Roman Reigns for the Undisputed WWE Universal Championship.