Bruce Prichard returning to WWE creative team

Bruce Prichard is returning to WWE.

PWInsider reported today that Prichard has been hired to return to the company full-time in a top position on the creative team. The report stated that Prichard will start with WWE at this coming Monday’s episode of Raw.

PWInsider noted that Prichard’s position has been described to them as being “as important as possible” on the creative team and that they’ve been told Prichard’s role “will be very similar to his former position in that he will be working directly with [Vince] McMahon on all things creative.”

Prichard was released from WWE in 2008, though he appeared as Brother Love on Raw’s 25th anniversary episode last year. A video spinoff of Prichard’s “Something to Wrestle” podcast with Conrad Thompson also had 13 episodes on the WWE Network.

Since 2008, Prichard has had stints with Impact Wrestling working behind the scenes and as an on-screen talent. He had a stint with MLW as well, with the MLW Radio Network also being the home of his podcast with Thompson.

MLW’s Court Bauer congratulated Prichard on Twitter: “Congrats @bruceprichard! Bruce and @WWE go together like peanut butter and jelly.”