VIDEO: AEW hypes new look for January 4 Dynamite

A new look for Dynamite is coming on January 4.

During AEW Rampage on Friday, a short video aired teasing a new look for the show starting with their upcoming event in Seattle. Kevin Sullivan, vice president of post production in AEW, commented on the upcoming changes.

“We set out to create a new brand identity for #AEWDynamite with a comprehensive set of package elements,” Sullivan wrote on Twitter. “The team is thrilled to finally share our new, bold vision, that will help create a new spirit for the show. This is what 9 months of work looks like in :15. To be continued!”

You can see the commercial below:

“The synergy we have with the team at [Warner Bros. Discovery] is incredible,” Sullivan added. “I also take a tremendous amount of pride & have so much respect for our internal graphics team & what they are always able to accomplish! It also goes without saying that @TonyKhan vision is boundless. #ThankYou”

Tony Khan confirmed earlier this week that AEW would be getting a new look at the start of 2023.

“I don’t want to let the cat out of the bag necessarily, especially so close to the big day. But at the start of 2023, we’re going to open the year on Wednesday, January 4 with the first Dynamite in Seattle, marking a full year of Dynamite on TBS. We’ll definitely have a new look, to say the least. I’m excited about it,” he said.