Tony Khan: AEW Double or Nothing length helped the show commercially

AEW president Tony Khan says that Double or Nothing 2022 was the most commercially successful edition of the show to date, and that the show’s length helped with that.

Speaking at a post-show media scrum, Khan balked at the idea that the show, which ended after 12:30 a.m. Eastern time was too long, stating that he added more matches than he had originally planned to counter-program the NBA playoffs game going head-to-head. 

“It was a little bit different. I ended up adding a little bit to the length of the show to help the show commercially and help the show make money,” Khan said. “I think it made, if not a seven-figure difference, at least a six-figure difference.”

Khan said that without the Celtics vs. Heat Eastern Conference Finals Game 7, “I probably would have ended the show the same time they always end. We’ve done a lot of the best pay-per-views anyone’s ever done, they’ve all ended between 11:40 and 11:55-ish, 11:56, 11:57 on the east coast.”

Khan said that he will listen to fans who thought that the show was too long, though. 

“I will listen to the feedback of the fans. Revolution had pretty good response and commercially the show was really successful, and had similar length bell to bell… But like I said, I’ll listen to the feedback. This was a unique circumstance,” said Khan.

Khan’s full comments can be seen in the scrum below.