Early estimates on AEW All In, All Out PPV buys

AEW All In and All Out’s success on pay-per-view was addressed by Dave Meltzer in the latest edition of The Wrestling Observer Newsletter. 

For the first time in company history, AEW ran pay-per-view events over back-to-back weekends for the two shows. Based on early numbers, All In is tracking to be the second most-purchased PPV in company history behind only All Out 2021, which featured the return of CM Punk.  

Meltzer believes the show will likely end up at between 180,000 and 196,000 buys. He wrote: 

Based on television numbers at this point, All In is up 37.5 percent from Forbidden Door, which if that holds up across the board and taking out the Japanese buys for Forbidden Door that wouldn’t be at the Wembley show, you would get a final number of 192,000. Keep in mind that streaming numbers in week one were not up at the same percentage, but late buys, even with another show a week later, were well ahead of the pace of most shows. But even at 180,000 it would be the No. 2 show behind All Out 2021 in AEW history.

However, the numbers for AEW All Out are not as strong and may not surpass the 100,000 buys Tony Khan suggested it would at the media scrum. Meltzer suggests the show is tracking to end up at between 73,000 and 96,000 buys. It would mark the first time an AEW PPV failed to reach 100,00 buys since Full Gear 2020. 

Meltzer wrote: 

However, television buys for All Out at this point based on numbers we have were only 38 percent of those of All In, which would translate to 73,000. We’re told streaming buys are at a much higher percentage and that the expectation is All Out would do half of All In, which at this point could be as much as 96,000, and perhaps word of mouth on the show would also help those late buys. 

Both events received positive reviews based on responses submitted to this website. 93.9 percent of readers gave All In a thumbs-up review, while All Out received near-universal acclaim with 99.7 percent of readers giving it a thumbs-up. 

Additional information regarding the gates for All In and All Out, AEW’s gross revenue for both events, and more are available in this week’s Wrestling Observer Newsletter.