Early estimate for AEW All In pay-per-view buys

Image: AEW

While down from last year’s show, last Sunday’s AEW All In from London’s Wembley Stadium appears to still be a formidable financial force when it comes to both pay-per-view and live gate revenue.

In this week’s Wrestling Observer Newsletter, Dave Meltzer reported that the preliminary estimate is between 167,000-173,000 combined total buys for streaming and linear TV which would be considerably be up from June’s Forbidden Door’s 120,000 PPV buy estimate.

That would also place it behind March’s Revolution which did an estimated 180,000 buys for Sting’s retirement match and is their top-selling PPV of the calendar year.

While Tony Khan never formally announced a specific attendance number that night (later choosing to say on X that it was over 50,000), WrestleTix’s estimate was 53,385 tickets distributed. Meltzer noted Khan said the live gate was over $6 million with more than 50,000 tickets paid.

Last year’s debut in the same stadium did an announced paid attendance of 81,035, over $10 million in gate revenue, and 200,000 PPV buys. Of note, both shows’ main cards started at 1 PM Eastern Sunday for the U.S. audience — considerably earlier than usual.

Next year’s All In will head to Globe Life Field in Arlington, Texas, in July while the 2026 All In is slated to return to Wembley Stadium in 2026.