AEW officially announces hiring & responsibilities for new COO

AEW has officially announced the hiring of a new chief operating officer in addition to the responsibilities of the role.

The hiring of Kosha Irby was first reported in January 2024 by Fightful as AEW continued to fill roles opened by the departure of other employees like former vice president & chief marketing officer Rafael Morffi and former chief marketing & merchandising officer Dana Massie.

Irby is the first named COO in AEW history as the company builds out a C-suite in addition to new vice presidents like Jennifer Pepperman who was brought on last month as their vp of content development.

Irby has a background in wrestling, having worked for WWE from 2011-2017 as their regional director of live events. He was working as the chief marketing officer for Clemson University’s athletic department.

His responsibilities include the oversight of “all strategic planning and execution of Live Events, Marketing, Finance, Human Resources, Licensing, Consumer Products and other major lines of business for the company.”