AEW, Joe Hand Promotions announce multi-year extension of partnership

AEW and Joe Hand Promotions are continuing their long-term partnership for commercial PPV distribution.

Since the promotion’s inaugural year in 2019, AEW and Joe Hand Promotions have partnered together to make AEW pay-per-views available at businesses like bars, casinos, and restaurants — including airing at Dave & Buster’s locations. It was announced today that AEW and Joe Hand Promotions have reached a multi-year extension of that partnership, with Joe Hand Promotions continuing to be AEW’s exclusive PPV commercial distribution rights partner in the United States, Canada, and Puerto Rico.

“The partnership offers commercial establishments flexibility and accessibility to AEW events with a variety of ways to show them, including leading satellite providers DIRECTV for BUSINESS and DISH, select cable networks via iNDemand, and streaming,” a press release said. “The agreement also focuses on enhancing AEW’s brand presence with impactful point-of-sale materials and leverages experiential marketing opportunities. AEW’s continued collaboration with Joe Hand Promotions supports hospitality venues like Dave & Buster’s and other businesses, helping drive traffic through co-branded campaigns that captivate fans and deliver memorable customer experiences.”

The announcement was made in advance of AEW’s Revolution PPV taking place this Sunday (March 9).

“We are excited to extend our partnership with Joe Hand Promotions to bring AEW events to commercial establishments in the United States,” Tony Khan said. “AEW pay-per-views are consistently the most exciting events in professional wrestling, and that tradition will continue at AEW Revolution on Sunday, March 9.”

“We’re thrilled to extend our partnership with AEW to bring their events to commercial venues and fans across [North] America,” said Joe Hand III, the president of Joe Hand Promotions. “AEW’s electrifying performances and compelling storytelling captivate fans around the world, and we’re proud to help expand their reach while delivering exceptional entertainment experiences to establishments.”

Revolution is being held at Crypto.com Arena in Los Angeles. The main event will be Jon Moxley vs. Cope for the AEW World Championship.