AEW honoring Brodie Lee with new Reebok collaboration

Image: Champs Sports

AEW and Reebok are collaborating together to honor the late Brodie Lee.

On July 1, new Reebok sneakers paying tribute to Lee will be released through Champs Sports both online and in store. The sneakers, which have a purple and black color scheme modeled after the Dark Order, are priced at $90. The “AEW x Reebok Classic Leather Brodie Lee” is the name of the collaboration.

Here’s the full description of the sneakers (courtesy of Sole Retriever):

“The AEW x Reebok Classic Leather Brodie Lee combines suede and leather on the upper, with most of the sneaker covered in sleek black hues. Purple accents on the heel and tongue tag add a vibrant contrast, symbolizing Brodie Lee’s connection to The Dark Order. AEW branding appears on an added tag on the lateral collar, while the tongue tag showcases The Dark Order’s logo. Inside, the tongue features a touching tribute to The Exalted One, a nickname for Brodie Lee. The midsole combines purple and grey tones, with a special nod to Brodie Lee near the heel, and the outsole matches the black and purple theme, completing the look.“

Lee (Jon Huber) passed away at 41 years old in December 2020 due to idiopathic pulmonary fibrosis, a rare lung disease. He remains one of the most beloved figures in AEW history. Lee held the TNT Championship once during his time with the promotion.

Before joining AEW, Lee wrestled in WWE as Luke Harper and was a member of the Wyatt Family.

This is the second collaboration between AEW and Reebok. Last month, new Young Bucks Reebok sneakers went on sale through Champs Sports with all 3,000 pairs selling out quickly.