AEW All In pay-per-view estimates, updated gate & merchandise numbers

Image: AEW

Last Saturday’s AEW All In from Arlington, Texas, was a financially lucrative one for the company.

Dave Meltzer broke down some of the numbers in this week’s Wrestling Observer Newsletter with a full breakdown of historical comparisons found in this week’s issue:

All In PPV buys

The estimated buys comprising digital and traditional buying methods are approximately at 175,000 which would put it fourth all-time in AEW history, trailing 2021’s All Out (205,000 buys), 2023’s All In (200,000 buys), and 2024’s Revolution (180,000). A final number won’t be known until the final settlement with cable & satellite operators per the norm.

Earlier this week, AEW head Tony Khan said it was the best performing PPV they have done on Amazon Prime in its short history, and that digital sales overall were “through the roof.”

All In merchandise sales

Meltzer reported the entire week brought in $1.2 million in merchandise sales which included $725,000 for All In itself with the rest coming from the Starrcast convention. The All In number is the largest ever for a non-WWE show in either U.S. or Canada, even accounting for inflation.

All In gate & attendance

Meltzer confirmed the live gate for Globe Life Field exceeded $3 million, but didn’t have anything on specific attendance outside the 28,000-29,000 that Khan had said at the post-event press conference. After announcing a paid number for the first All In from Wembley Stadium, AEW has not provided an announced attendance of any kind for the following two All In events.

The next All In will return to Wembley Stadium in August 2026.